We Canadians sure are nice, but we’re also pretty wasteful. Studies have shown that about 40% of all the food we produce in this country goes to waste. 40%! Not to mention, with more and more households in Canada dropping down to single and double occupancies, we’re likely to create even more food waste in years to come. ample is a brand created to help consumers waste less food. The portions in ample’s product line are strategically smaller; designed for people who live alone or who want to cut down on their food waste.

With a friendly and sophisticated brand identity, ample stands out on a supermarket shelf. The brand messaging communicates you get exactly what you need: no more, no less and empowers consumers to make better choices.

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